Best Innovation in Non-Crop

SPONSOR THIS CATEGORY
To find out more about sponsorship opportunities, contact:

Ben Watkins
Events Account Manager
ben.watkins@informa.com
Tel: +44 (20) 337 73911

This award is aimed outside the traditional crop protection arena to the expanding non-crop sector. It seeks to recognise innovation in product development or marketing in any non-crop area, such as turf & ornamentals, aquatic herbicides, household pest control or disease vector control. Submissions might feature the successful adaptation of a crop-based product to a non-crop market, a particularly effective formulation or device, or a marketing strategy that has particular resonance in the non-crop area. The award will recognise innovations made between January 1st 2010 and April 30th 2011.

Questions:

• Name of entering company
• Name(s) of co-developing companies or organisations
• Name of the product, technology or strategy, as appropriate
• Describe how the product, technology or strategy represents a particularly innovative approach
• Highlight improvements in efficacy or reductions in environmental or health impacts over previous approaches
• Indicate the level of commercial success of the innovation in terms of sales or market share growth
• Provide testimonials from third-party organisations if appropriate