Best New Crop Protection Product

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Open to all crop protection companies, the award will recognise the most important new crop protection product launched between 1 May 2009 and 31 May 2010. The Award is open to nominations for agrochemical, agbiotech and biopesticide products. The judges will be looking for a product that has demonstrated immediate commercial success, that has long term potential and that stands ahead of its competitors in terms of efficacy, environmental or user safety, and that has had a demonstrable effect on the ability of farmers and growers to protect their crops.