Best Public Outreach Programme

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This Award is designed to recognise excellence in the communication of information on the benefits of agrochemical or agbiotech products. This could include campaigns aimed at the user community or to the wider public. A campaign throuugh any type of medium, such as print, television or internet, might be eligible for this Award. Entrants must have played a central role in the development or implementation of a successful outreach programme between 1 May 2009 and 31 May 2010. Potential winners could include associations, companies or individuals.