Best Public Outreach Programme

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Agrow’s Best Public Outreach Programme Award is designed to recognise excellence in the communication of information on the benefits of agrochemical or agbiotech products. This could include campaigns aimed at the user community or to the wider public. A campaign through any type of medium, such as print, television or internet, might be eligible for this Award. Entrants must have played a central role in the development or implementation of a successful outreach programme between January 1st 2010 and April 30th 2011. Potential winners could include industry associations, companies or individuals.

Questions:

• Name of entering individual (and affiliation) or organisation
• Briefly describe the outreach programme concerned
• When and where was the programme introduced?
• Who was the programme aimed at?
• How effective was the programme in achieving its aims?
• What special activities did this programme include to achieve its aims?
• Has the programme been reported by the mainstream (non-trade) media? Please provide examples
• If you believe that the entrant outreach programme is particularly outstanding, but the reasons for this are not covered by the questions above, please give relevant details